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 15 October 07


Zorgvliet Privilege wine club for consumer and connoisseur


Johannesburg, Gauteng, 10 October 2007 - Zorgvliet Portfolio is pleased to announce the launch of the Zorgvliet Privilege Club, which offers wine benefits for the wine consumer and connoisseur who enjoys travelling.

Members of the Zorgvliet Privilege Club receive exciting wine allocations, behind-the-scenes wine production information and a wide range of added value benefits from Zorgvliet Portfolio. All members also receive a monthly newsletter with the latest Zorgvliet wine news and other Zorgvliet Portfolio offerings.

The Zorgvliet Wine Estate is situated in the Banhoek Valley outside Stellenbosch. The Banhoek Valley is a distinguished vine growing region that has been producing wine since the early settlers in 1705.

Zorgvliet Wine Estate has received numerous accolades for its outstanding wines; the most recent being six medals at the 2007 Michelangelo International Wine Awards.

"The highest reward for management is still when a visitor bestows a 'wow that is great' upon them," says Mac van der Merwe, Chief Executive: Zorgvliet Portfolio.

"A very distinct passion for winemaking ensures wine of excellence. Sipping on a glass of Zorgvliet wine on the 'stoep' of the Herenhuis Restaurant or relaxing at the Zorgvliet Spa - the magic of the Banhoek Valley will enchant you," adds Van der Merwe.

A vineyard holiday experience on a working wine farm is now a reality at this exclusive Wine Estate. There are two restaurants, a picnic area at the foot of the Simonsberg, walking trails, 18 distinctive mountain facing lodge rooms, an intimate and relaxing Zorgvliet Spa, and above all wine tasting facilities for the casual as well as serious wine lover.

The Zorgvliet Privilege Club is based on a three tier membership structure. Loyalty benefits are accrued through a points system which are loaded on the member's Zorgvliet Privilege Card. The points can be converted into cash and can be redeemed at any Zorgvliet Portfolio destination.

The supreme tier known as 'Fellowship of the Zorgvliet Cellar'
This is an exclusive level with attractive benefits and prestige. Benefits include:
- 12 Bottles of wine per month (red/ white on request)
- Preferential price of R750 per month
- First to receive new wine releases with tasting notes and product information
- Double point allocation on all wine purchases

'Zorgvliet Velvet Rope' experience includes:
- Invitation to Zorgvliet wine blending workshops
- Invitation to wine and food pairing events at special prices
- Free barrel tasting at Zorgvliet's Cellar Tasting Room for Club member and up to three friends (booking is essential).
- Free personalised bottle-neck-tags on all cellar purchases – applicable to monthly Club allocation, as well as additional purchases
- Special 'fellowship' leisure packages at all Zorgvliet Portfolio destinations
- 10% Discount when joining the Zorgvliet Private Residence Club (Terms & Conditions Apply)
- 10 Tickets for the quarterly Lucky Draw Competition

The premier tier known as the 'Winemakers Private Bin'
This tier includes old favourites from the entire Zorgvliet Wines range as well as exciting new wine from the Zorgvliet Silver Myn range. Benefits include:
- An allocation of 12 wine bottles every second month
- Preferential price of R 750 per delivery every two months
- Tasting notes as well as wine and food pairing suggestions with all wines
- Free wine tasting at the Zorgvliet Tasting Room for Club member and partner
- Point allocation on Privilege Club purchases and a bonus point allocation on all additional wine purchases
- Special 'Winemaker' leisure packages at all Zorgvliet Portfolio destinations
- 5% Discount when joining Zorgvliet Private Residence Club (Terms & Conditions Apply)
- Two tickets for the quarterly Lucky Draw competition

The authentic tier known as the "Banhoek Wine Selection"
This tier includes some enticing drink me now wines. The benefits include:
- 12 Bottles of wine every four months
- Preferential price of R 750 per delivery every four months
- Tasting notes, as well as wine and food pairing suggestions with all wines
- Occasional special "Banhoek" leisure packages at Zorgvliet Portfolio destinations
- Bonus point allocation on all additional wine purchases
- Free gift when joining the Zorgvliet Private Residence Club
- A ticket for the quarterly Lucky Draw competition.

Privilege Club members have the option of exchanging their wine experience for special offerings at the premier Riviera on Vaal Hotel & Country Club, as well as at the big five Ka'Ingo Private Reserve & Spa .

To find out more about Zorgvliet Portfolio destinations visit our website: www.zorgvliet.com.


Happy shopping.

Indulge your senses,

Leslie

Leslie Maliepaard
WineWeb.co.za Editor

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