At Wineweb we struggled along for over a year trying to rank our website for our products including champagne and all the various brands of red and white wines we offer to our clients and readers. You will probably discover that you are already good at some things, and that you need to hand some things over to SEO professionals. Getting your website off to a great start might be just what this article will help you do. In order to provide you with some solid tips that have been used to rank our wine focused website, we chatted to the guys from SEORank, an SEO Cape Town Agency.
Your website’s “metatag” area is an important place to maximize your standings in search engine results. Be sure to include a wide range of keywords there, including possible misspellings of your keywords. The search engine algorithms will pick up on these tags and show your site when people search for these keywords. As an example, if your website is about wine, be sure your metatag includes “wine,” “red wine,” “white wine,” etc. An effective affiliate technique is set ups on a pay-per-click basis. Although this is the cheapest and easiest service affiliates can provide and the pay is modest, it can add up fast. It also helps to keep your content fresh by updating frequently and adding articles or blog posts that your customers can benefit from by reading. In our case we tried to post at least two articles each month covering everything from growing grapes fro wine manufacture to the latest innovations in the wine fermentation process.
You need to stay patient as you try to boost your SEO. Change takes time, and this will not happen instantly. It often takes month for a site to start seeing positive SEO results. It takes time for an online business to establish a name, just like traditional businesses. Take advantage of header tags. If you want to make the sizes smaller, use CSS to make them shorter. Search engines often use headers to rank sites in search engines. This makes headers crucial. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines. SEORank focuses on companies looking for SEO in Cape Town considering that they are based there, but they also deal with companies from all over South Africa and other parts of the world.
A good technique we used was creating our wine blog and then linking to other related blogs about wine and wine related products and services. Blogs rank well on search results, as the search engines are constantly seeking new content and a well set-out website. Backlinking is an essential part of boosting your search engine rankings, so we made a point of personally asking the wine manufacturers whose products we sell to link back to us from their own websites.
An important aspect of SEO is making a site map available on your site. Spiders can easily decipher you site if you have a site map. If your site is large, consider multiple maps. As a guideline, try to stay under 100 links for each map. After you carefully determine which key-phrases you will “sprinkle” throughout your website, make sure to include them in your web page title. Find clever ways to incorporate keywords in your titles, so that you engage both the search engines and the readers. This helps make sure that your site matches the users’ searches, giving you more clicks. The use of the terms “wine” and “red wine” and “white wine” in our product titles and blog posts was critical.
A site map will assist search engines to index your pages. Navigation bars, also called site maps, help search engines locate an individual page through another area of the website. Even if your site is small, a site map can have a big impact on its search engine rankings. If you utilize audio or video as part of your website’s content mix, consider including transcripts as part of the post. Your audio and video content will be better understood by search engines if you use transcripts. If you wish to do better in the search engine results when dealing with websites, know what social marketing is so you can use the social networking sites to your advantage. There are more than just the well-known sites, such as Twitter, Yelp, and Facebook. There are specialized sites which may fall within your niche. Join other relevant people in the business. Use this method for promoting services and products and boosting your search engine rankings. To optimize the images on your site for search engines, always fill in the “alt” tag with a relevant description. If an image doesn’t load or is blocked by a browser, these tags show instead. What matters is that the search engines identify and index the alt tags so that the keywords are able to improve page rank.
The helpful advice in this article can assist you with increasing your search engine rankings in the future. Everyone wants their site to rank as high as possible in searches, and this can become possible with proper use of good SEO tactics, which are simple to learn.